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Miami show brings $1 billion to the economy

The 2025 Discover Boating Miami International Boat Show bought an estimated $1 billion to the regional economy.

The event included the 2025 Miami Innovation Awards during the annual Industry Breakfast, recognizing 12 companies for their contributions to marine technology and innovation.

And organisers say despite continued headwinds after years of record growth in recreational boat unit sales and a softening in attendance, exhibitors expressed optimism.

Exhibitors are said to have reported a high quality of leads generated during the show while acknowledging the evolving economic conditions shaping attendees’ sentiment.

“With Florida as the top boating state in the US and more than $6.5 billion in annual sales of new products, despite the ongoing economic uncertainty being felt across the industry, tens of thousands of boaters attended the show from around the world to see and buy the latest marine innovations from the best brands in the industry,” said Frank Hugelmeyer, president and CEO, NMMA.

The yacht showcase provides a global stage for business development.

Paul Flannery

“From AI-powered autonomous docking systems to augmented reality navigation to hydrogen propulsion technology — making the Discover Boating Miami International Boat Show the global destination for boating enthusiasts.”

Plans for the 2026 show include the return of the yacht showcase to Indian Creek in Miami Beach aimed at enhancing the experience for both exhibitors and attendees.

“We’ve received positive feedback from many exhibitors, who are excited about the opportunities this move brings,” said Andrew Doole, president of US Boat Shows, Informa Markets.

“This move sets the stage for an exciting future for the Discover Boating Miami International Boat Show, reinforcing the region’s role as a leading global boating destination.”

The return to Miami Beach has been welcomed by the IYBA.

“The yacht showcase provides a global stage for business development, networking, and showcasing the best in yachting from the boats themselves to the emerging technologies,” said Paul Flannery, COO, IYBA.

The next edition of the show will take place from February 11-15 2026.

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