Group Beneteau sales declined 29% across 2024, with a drop of 29% in its Sailing business and a decrease of 2% in its Motor business in the last quarter of 2024. The Group is expecting an upturn in the second half of 2025 with the introduction of 20 new models.
For the entire 2024 year, the Sailing business is down 26.5% following 31% growth seen in 2023.
The Motor business, which represents 51% of boat sales, is down 32.5% for the full year, primarily reflecting the impact of the changes in dealer stock levels, with sales to end customers increasing 4% over the year.
Overall, the Group had sales of more than 1 billion euros for the year, down 29.4% compared with 2023.
Revenues of €298m for the last 2024 quarter were better than previously forecast and an upturn is expected for the second half of 2025.
“Group Beneteau’s teams once again showed their outstanding ability to adapt, with agility, faced with the significant changes on the boat markets in 2024,” said Bruno Thivoyon, Group Beneteau CEO.
The introduction of 20 new models throughout the year will help drive an upturn.
Bruno Thivoyon
“Although the market context will remain challenging for the first half of 2025, the introduction of 20 new models throughout the year will help drive an upturn, with favorable effects seen from the second half of the year.”
The contraction in sales reflects a slowdown in customer demand for monohull sailing, particularly with charter firms, as well as the normalization of the multihull market since the start of the second half of the year.
The Dayboating segment saw a reduction in end customer demand for small units, offset by a growth in sales of boats over 40ft.
For the Motor Yachting segments (previously Real Estate On the Water), sales to end customers saw full-year growth of 16%, supported by the commercial success of the new PRESTIGE F4.9 and the continued development of the M-Line power catamaran range, with its deliveries more than tripling in one year.
By region, Europe recorded a 22% slowdown in sales, with sales decreating nearly 50% in North and Central America, during the first half of the year.
Sales to charter professionals, down 29%, normalized following an increase in 2023 of 68%.
Monohull sailing fleet deliveries slowed down from the start of the year, but the contraction in demand for multihull fleets is starting to be offset by the renewal of the Lagoon brand’s Charter range.
“Despite a marked slowdown on most of our markets in 2024, compounded by the significant but necessary reduction in inventory levels among our distributors, we were able to successfully maintain the Group’s margins in 2024, while accelerating its product development and sustainable innovation roadmap,” concluded Bruno Thivoyon.
“The 2025 Cannes Show will be an opportunity to present nearly 20 new models and will launch a new cycle of profitable growth for Group Beneteau.”
