Groupe Beneteau has received approval from the French Competition Authority for the sale of its Housing division.
The division, which specialises in the manufacturing of leisure homes for the outdoor hospitality sector, will be sold to European based Trigano.
Groupe Beneteau entered into exclusive negotiations with Trigano in May 2023.
The transaction includes the acquisition of 100% of its subsidiary BIO HABITAT, along with the O’HARA, IRM, and Coco Sweet brands, as well as all employees in France and Italy.
“We welcome the decision from the French Competition Authority,” said Bruno Thivoyon, CEO of Groupe Beneteau. “This sale marks the beginning of a new chapter in Groupe Beneteau’s history, allowing us to accelerate our strategy of refocusing on our core expertise in boating.”
He added: “I would like to once again commend the work done by the Housing division teams since its inception in 1994.
Financial resources
“With its expertise in leisure vehicles and equipment, Trigano is the ideal partner to support the O’HARA, IRM, and Coco Sweet brands in accelerating their growth across European markets.”
The sale will strengthen Group Beneteau’s financial resources, which the Group says will allow it to accelerate the growth and premiumisation of its Boat division’s nine brands.
The brands cover four markets: dayboating, real estate on the water, monohull sailing, and multihull sailing.
The sale to Trigano will also enable Group Beneteau to accelerate its technological transformation, particularly concerning environmental challenges, allowing it to target a 30% reduction in CO₂ emissions intensity by 2030.
In addition, the Group plans to accelerate its development in new areas or segments of the boating industry particularly in digital, refit, and services.
The transaction is expected to be completed before the end of the 2024 fiscal year.
