Bay Rider Boats has added four Black Label Marine Group locations to its dealer network, expanding the North Carolina boatbuilder’s presence in Florida.
The agreement covers dealerships in Pinellas Park, Ocala, Punta Gorda and Fort Myers.
The Florida-based dealership group will offer Bay Rider models across all four sites, extending access to the brand from the Nature Coast through Southwest Florida.
The partnership adds the builder’s bay boats, skiffs and centre consoles to Black Label’s vessel selection.
“We’re excited to have Black Label Marine Group join our growing dealer family,” said Bay Rider Boats owner Bob Brunson.
“As we look to expand our dealer network, it’s important to us to find the right partners.”
Continued growth
Brunson added: “Black Label Marine Group certainly fit the bill and we’re looking forward to growing this partnership together.”
Justin LoFaro, chief operating officer of Black Label Marine Group, said the appointment supported the dealership group’s continued growth.
“By offering Bay Rider models across all four locations, we are expanding access to the brands and boating experiences our customers value, from the Nature Coast all the way through Southwest Florida,” he said.
Bay Rider is an independent boatbuilder with more than 50 years of manufacturing history. It produces 12 bay boat, skiff and centre console models ranging from 18ft to 26ft at a 52,000-square-foot facility in Wilson, North Carolina.
The new appointment forms part of its growing dealer network, linking that manufacturing operation with additional retail locations serving Florida boating communities.
