Rooster, manufacturer of technical clothing and parts in the marine industry, is expanding its UK operations, consolidating its European warehousing into the country.
This move is part of Rooster’s long-term growth strategy, aimed at streamlining logistics, enhancing stock availability, and ensuring more efficient delivery for its partners across Europe.
“Since 2021, we’ve had the privilege of partnering with a trusted company in Germany to support our warehouse fulfilment during the Brexit transition,” said Luke Morrison, Rooster CEO.
“As couriers and freight forwarders have significantly advanced their processes, now is the perfect time to consolidate operations back to the UK.”
While we anticipate some initial teething problems, we are focused on quickly establishing a seamless system.
Luke Morrison
He added: “This consolidation isn’t just about streamlining – it’s an expansion of Rooster’s capacity to meet growing demands across Europe.
“While we anticipate some initial teething problems, we are focused on quickly establishing a seamless system to ensure our partners receive their goods promptly, allowing them to better serve their customers.”
By fulfilling orders directly from its expanded UK warehouse and factory, Rooster says it will be able to offer more reliable deliveries and improved stock availability throughout Europe.
Bulk winter orders will continue to be shipped directly from the factory.
Rooster is known for its small boat dinghy sailing and racing technical clothing and is also aiming to grow its presence in the keelboat market.
The company will introduce new products under its SB2 and SB3 ranges in 2025.
