Simon Payne has been appointed to the newly-created role of chief commercial officer at technical clothing company Henri-Lloyd.
In the newly created role, Simon will work alongside executive chairman Knut Frostad focusing on managing and increasing sales including distribution, wholesale, licensees, e-commerce and retail.
Simon joins Henri-Lloyd having previously been global sales director for Zhik seeing the company through worldwide growth.
He has also enjoyed sales, marketing and leadership posts with Musto, 3M and Kimberly-Clark.
Simon is a double world champion in sailing in the Moth dinghy class and is a keen cruising sailor.
“Over a period of some months, Graham Allen and I have been seeking to recruit exactly the right person for this role,” said Knut.
“Simon brings not only an impressive pedigree in terms of achievements developing and growing worldwide sales and marketing, but also as a world champion sailor he really understands our ethos of having ‘the best days of your life’ on the water.
“Simon is a perfect match for the passion embodied by Henri-Lloyd and bringing him on board further underlines our level of ambition as a sailing and lifestyle brand.”
Simon’s new role will encompass helping to achieve Henri-Lloyd’s ambitious growth plans implemented under its new ownership within the Monte Rosa Sports Group.
