Group Beneteau has confirmed its strategy of continuing to invest in new models and product renewal in an attempt to stimulate demand.
At boot Düsseldorf, the Group said it will continue with its product roadmap that has been designed to deliver fast results rather than waiting for market recovery.
And the Group confirms that it will be introducing models with stronger value propositions, controlled design-to-cost and customer-driven innovation.
By 2027, the Group’s roadmap includes the launch of 66 new models, leading to the renewal of more than 50% of its portfolio in less than three years, across all brands and all major market segments.
“We chose to invest and accelerate when the market became more demanding, because this is exactly when innovation matters most for customers,” said Gianguido Girotti, Group Beneteau chief executive officer.
With an accelerated product roadmap and clearly positioned brands, Group Beneteau continues to focus on what drives long-term growth.
Gianguido Girotti
“With an accelerated product roadmap and clearly positioned brands, Group Beneteau continues to focus on what drives long-term growth: relevant products, accessible boating experiences and strong brand identities.”
The renewals include the entrance of Jeanneau to the motor multihull market with the new TH33 and TH38, initially developed under the Four Winns brand.
In the sailing monohulls segment, the Group has launched several new models over the past 12 months including the Beneteau First 30, of which 150 have already been sold.
The new Beneteau First 60 is the largest and most advanced First ever built, addressing the high-performance cruising segment.
And Beneteau is also renewing cruising ranges with models such as the Jeanneau Sun Odyssey 415 and 455, and Beneteau Oceanis 47 and 52, aimed at strengthening the Group’s position in the core leisure monohull sailing market.
Charter as a key dimension of product strategy
In multihulls, the new Lagoon 38 and the Excess 13 are positioned for comfort, sailing sensations and onboard experience, designed for Beneteau to broaden its multihull customer base.
Beyond private ownership, multihull development is also closely connected to professional usage, making charter a key dimension of product strategy across several ranges.
Charter is also seen as a key strategic lever for the Group, supporting both broader access to boating and professional fleet renewal, with several launches developed in close cooperation with charter operators and around 60% of new monohull and multihull models designed with charter usage in mind.
New motor yachting models
In motor yachting, Beneteau has launched three new Gran Turismo models and two new Swift Trawler in less than 12 months.
Prestige has also expanded its multihull range with the M7 and the second-generation M8, and introduced the new Prestige F6.7.
In dayboating, Jeanneau has introduced the Merry Fisher 1095 Coupé Série2, while also entering the twin-hull power dayboat category with the new TH33 and TH38 and Wellcraft has also launched several new models.
