BRP has appointed Denis Le Vot as president and chief executive officer, effective February 1 2026.
He will take over from José Boisjoli who will retire and also step down from his role as chair of the board of directors, as previously announced.
Le Vot will also become a member of the board of BRP.
In addition, Pierre Beaudoin is appointed chair of the board effective February 1 2026, while Barbara Samardzich will remain lead independent director of the board.
“On behalf of the board, I wish to welcome Denis to BRP. On the heels of a successful 30-year career in the automotive industry, Denis is poised to leverage his expertise to create value for all our stakeholders.
I look forward to collaborating with the talented teams to further enhance BRP’s customers and dealers’ experience.
Denis Le Vot
“The automotive industry shares multiple similar market dynamics with the powersports industry and we look forward to drawing on his wealth of experience in this sector,” said Samardzich.
“We are confident that Denis, along with BRP’s seasoned executive team, will advance the company’s M28 strategic plan and drive long-term growth to ensure it continues to solidify its position as a leading global powersports OEM.”
Le Vot will join BRP with a proven track record across multiple key executive roles in different countries, driving international growth.
Le Vot joined Renault Group in 1990, and over a 30-year career at the automobile manufacturer, held leadership positions in marketing, sales, after-sale services, as well as in operations and supply chain management, mainly in France, Russia, Belgium, Turkey and the United States.
Technological expertise
His time included six years as the head of the Renault brand in Russia, before successively becoming senior VP and chairman of Eurasia Region in 2016, and then senior VP and chairman of Nissan North America.
In 2019, he returned to France as senior VP, Light Commercial Vehicles Business Unit, Alliance Renault-Nissan-Mitsubishi, and became a member of Renault Group’s management committee. In 2021, he was appointed executive VP, chief executive officer, Dacia Brand.
“BRP is a company that distinguishes itself as a leader and has built a strong foundation for future growth,” he said.
“Its reputation for technological expertise, bold design vision, and market-shaping products is unmatched.
“I look forward to collaborating with the talented teams to further enhance BRP’s customers and dealers’ experience, and continue shaping the powersports industry.”
I’m confident that BRP is the best-positioned OEM in the industry.
José Boisjoli
Beaudoin joined the Marine Products division of Bombardier in 1985 and has held vice-presidential positions for the Sea-Doo/Ski-Doo division before being appointed president of Bombardier in 1994.
In 1996, he was promoted to president and chief operating officer of Bombardier Recreational Products.
In 2001, he moved to Bombardier’s aerospace business, rising through the ranks to become president and chief operating officer of Bombardier Aerospace Services Limited.
In 2004, in addition to his duties, he was appointed executive VP of Bombardier and became a member of its board of directors.
Solid executive team
In 2008 he was appointed president and chief executive officer of Bombardier, and in 2015, became executive chairman of the board of Bombardier in 2015, then chairman in 2017, a role he still holds today.
“As I conclude my time at BRP, I’m proud of what we have become,” said José Boisjoli, chair of the board and president and CEO of BRP.
“I’m confident that BRP is the best-positioned OEM in the industry and the timing could not be better for me to hand over the wheel to Denis, who will work alongside a solid executive team.”
