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Yamaha Motor Co to improve supply chain operations

Yamaha Motor Co and its US subsidiary, Yamaha Motor Corporation, USA, have announced a partnership with Shippeo, provider of real-time transportation visibility solutions.

Shippeo will provide Yamaha with visibility and predictive insights across its global supply chain, encompassing ocean, railroad and road transportation.

Yamaha Japan will use Shippeo’s global network to gain coverage of all the ocean containers transporting its goods including real-time visibility into all ocean carriers, terminals, ports, and ships, along with predictive arrival estimates.

Shippeo’s platform uses data from various sources, including ocean carriers, satellite providers, schedules, and its own proprietary data models.

By partnering with Shippeo, Yamaha expects to achieve benefits including superior customer experience with enhanced transparency and reliability through real-time visibility and arrival predictions for Yamaha customers, partners, and dealers.

Operational efficiency

Yamaha also expects to see improved operational efficiency, enhanced cost control and improved transportation vendor management.

“We are truly excited about this new strategic partnership with Shippeo and the benefits that it will most certainly bring to easing our global supply chain challenges, simply from providing more seamless administrative and global visibility, “said Isamu ‘Sam’ Kuru of Yamaha Motor Company Japan’s logistics division.

“The benefits to both our distributors and ultimately our Yamaha dealerships and business to business partners and end users will prove invaluable to our entire company.”

Christopher Mazza, SVP International Growth at Shippeo, added: “Our leading real-time visibility solution empowers Yamaha to deliver exceptional value to their customers and end users by offering superior visibility and actionable insights across all transport modes.

“This will enhance the resilience of Yamaha’s global supply chain operations, ensuring enhanced transparency and reliability.”

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