UK marine show BoatLife has been acquired by the NEC Group’s newly established event division, Pendigo Events.
The investment from the NEC Group is set to propel BoatLife – founded three years ago by Richard Dove – into a new phase of expansion, marking a significant development for the show.
The show is the first exhibition in the Pendigo Events portfolio.
Anthony Mitchell has been appointed MD of Pendigo Events, bringing 20 years of experience in the events industry to the role, including leadership roles at the Pub in the Park.
He has brought together a team of industry specialists and will use his experience to develop an exciting future for BoatLife and the NEC Group’s broader events strategy.
“We are proud to be the new owners of the UK’s biggest indoor boat event,” said Anthony.
With so much to see and do, we cannot wait to welcome the industry to BoatLife next year.
Anthony Mitchell MD, Pendigo Events
“Over the past four months, the team have been working tirelessly with the UK marine industry to truly understand what our clients and visitors want and need from BoatLife.
“As the first consumer boat event in the UK calendar, we are excited to be delivering a truly fantastic experience for the marine industry.
“With more investment to allow us to host new, as well as returning brands, there will be a focus on delivering engaging content and new features to ensure a truly immersive visitor experience.
“With so much to see and do, we cannot wait to welcome the industry to BoatLife next year.”
With the support of the NEC Group, Richard Dove will continue to head the development of BoatLife to deliver the event.
BoatLife 2025 will take place from 6-9 February.
Pendigo Events is a subsidiary to UK exhibition and events group, NEC Group Birmingham.
