Sanlorenzo Asia Pacific (APAC) has established Sanlorenzo Thailand with newly formed company dedicated to the sales of Sanlorenzo and Bluegame yachts in the country.
The newly formed company will be dedicated to the sales of Sanlorenzo and Bluegame yachts in Thailand.
The move follows Sanlorenzo’s growth over the last ten years in the APAC region, through its alliance with Simpson Marine which was acquired by Sanlorenzo in March 2024.
Through the partnership, Sanlorenzo says it has solidified its presence across key markets such as Hong Kong, Singapore, China, Taiwan, Thailand, Malaysia, and Indonesia, alongside the recently opened Sanlorenzo Australia based in Sydney and Sanlorenzo Vietnam based in Ho Chi Minh City.
100 yachts
The Sanlorenzo APAC division, led by CEO Daniele Lucà, has delivered more than 100 yachts to yacht owners across APAC, with Sanlorenzo Service hubs located in Hong Kong (for North Asia) and Thailand (for Southeast Asia).
Sanlorenzo Thailand will be headed by Vrit Yongsakul who has more than two decades of experience in luxury yacht sales and marine operations.
“We are delighted to welcome Vrit and his team into the Sanlorenzo family,” said Daniele Lucà, CEO of Sanlorenzo APAC / Simpson Marine.
“Vrit’s deep understanding of the Thai market, his passion for the brand, and his entrepreneurial spirit make him the ideal partner to drive the next phase of growth of Sanlorenzo and Bluegame in Thailand.
Design philosophy
“This collaboration ensures that our clients in Thailand will receive the highest standards of brand experience.”
Speaking on the formation of Sanlorenzo Thailand, Vrit added: “I have always admired Sanlorenzo for its artistry, elegance, and bespoke design philosophy, uniquely tailored to the needs of superyacht owners with crafted made-to-measure approach, and range of innovative products.
“It is a privilege to represent such an iconic brand in Thailand.
“With the launch of Sanlorenzo Thailand, we aim to elevate the luxury yachting experience for Thai clients and strengthen the brand’s visibility in one of Asia’s most dynamic markets, with existing infrastructures, regulations, and mindset to support its growth.”
Sanlorenzo Thailand will be headquartered in Phuket.
