Holland Marine Lifts (HML) has partnered with technology integration company Van Berge Henegouwen (VBH), to introduce the Immersia Lift.
Developed in collaboration with immersive visual technology company Prismax, the Immersia Lift combines high-definition visuals, synchronised sound, and dynamic environmental effects to create an onboard journey for superyacht guests.
The technology will allow guests can experience everything from underwater landscapes to celestial vistas while moving between decks.
The developers state that Immersia provides a dynamic, transformative environment and marks a world-first in immersive spatial design, blending cutting-edge innovation with refined luxury.
Immersia is more than an immersive experience — it’s a new way of living with technology and design interwoven.
Joris Corthout
The Immersia system incorporates ultra-high-definition micro-LED walls, paired with sensory immersion, cinematic visuals, sound, ambient airflow, fragrance diffusion, and synchronised vibration.
The system allows any space such as private spas, gyms, and salons to any superyacht room to be redefined.
Owners and guests can choose from a range of environments, with installations tailored to the architecture of the yacht.
“We are excited to partner with VBH to showcase the next evolution in superyacht and residential design,” explained Joris Corthout, CEO of Prismax.
“Immersia is a state-of-the-art system that blends architecture with technology. It allows people to reshape their world, turning any space into an environment that inspires, calms, or excites.
Technology as an enabler
“Immersia is more than an immersive experience — it’s a new way of living with technology and design interwoven.”
Jeroen van den Hurk, CEO of VBH, added: “Immersia brings content to life in a way that engages all the senses. It’s not just about what you see or hear — it’s about what you feel.
“This technology allows to trigger every emotion, from calm and relaxation to joy, excitement, and awe. At VBH, we have always believed that technology is not the goal but the enabler — a means to create meaningful experiences.
“With Prismax, we are taking the next step: crafting extraordinary moments where design and technology disappear, leaving only emotion, wonder, and inspiration.”
