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Pontoon boatbuilder launches pilot programme with lifestyle retailer

Massimo Group, manufacturer and distributor of powersports vehicles and pontoon boats, has launched a pontoon boat pilot program with Tractor Supply Company, rural lifestyle retailer in the United States, for in-store product placement in select Texas store locations.

The stores currently sell a variety of kayaks, canoes, fishing boats and pedal boats with Massimo Marine products the first pontoon boats to be available in the stores.

“Building on the success of our current agreement with Tractor Supply Company providing our full Massimo Motor product line-up online and in stores, we now have the opportunity to offer Massimo Marine products to customers of the largest rural lifestyle retailer in the US,” said David Shan, founder, chairman and CEO of Massimo.

“This in-store pilot program will include six stores closest to our headquarters in Dallas, and if successful could become a regular in-store item and rollout to more locations across the United States.”

And he said Massimo Marine continues to see strong demand in its marine segment with the North America pontoon boat market expected to grow from $1.2 billion in 2021 to $2 billion by 2028 according to Business Market Insights.

David added: “Massimo Marine is laser focused on utility and value with a limited number of pontoon product offerings versus our peers, and this expansion with Tractor Supply Company would support cross selling motor vehicles and marine products.”

And he concluded that Massimo Marine’s new product initiatives and a growing distribution network will grow revenue for the company.


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