Northern Lights has promoted Blain Middleton to the position of president.
The company has also appointed Eric Dallin as director of marketing.
Middleton joined Northern Lights in 2017 and has held progressive leadership roles in production, operations, and executive management, most recently serving as executive vice president and general manager.
Prior to Northern Lights, he spent nearly 30 years working with on- and off-highway diesel engine and industrial refrigeration applications.
He will lead direction and operations across Northern Lights marine generators, Lugger propulsion engines, Technicold HVAC and refrigeration systems, and MAN Engines distribution for the Western United States and Canada.
Blain’s leadership has been instrumental in growing our manufacturing and distribution operations.
Sam Hill
“Blain’s leadership has been instrumental in growing our manufacturing and distribution operations,” said Sam Hill, chairman of Northern Lights.
“He has a deep respect for the engineering standards our customers demand and a customer-first mentality that makes him uniquely qualified to lead Northern Lights into its next era of growth while preserving the reliability that defines our 65-year legacy.”
Middleton added: “While we look to the future, we will remain grounded in the design philosophy that made Northern Lights the most well-respected, durable, and reliable equipment manufacturer in the industry.
“We are building for what’s next, without forgetting what got us here.”
Marketing innovation
Dallin will lead marketing strategy and business development initiatives across Northern Lights’ marine power, propulsion and climate control portfolio.
He joins Northern Lights with more than 20 years of marine-industry experience in sales and marketing, market strategies, and brand management.
“Eric brings a remarkable track record of marketing innovation and leadership to our team,” said Middleton.
“His strategic vision and passion for driving brand growth will be invaluable as we continue to expand our market presence and help customers understand our comprehensive turnkey solutions.”
Influential brands
Dallin’s career spans agency services, publishing, digital media, and marketing strategy. Prior to joining Northern Lights, he held senior leadership roles across a portfolio of marine brands where he led digital transformation initiatives and helped establish modern marketing best practices.
“For more than two decades, I’ve had the privilege of working with many of the most influential brands in our industry,” said Dallin.
“Northern Lights and Technicold have one of the most authentic and compelling stories in marine manufacturing, with a legacy rooted in reliability, engineering discipline, and real-world performance.
“That is a story worth telling, and I’m excited to help tell it.”
Northern Lights is a manufacturer of marine diesel generators, Lugger propulsion engines, Technicold HVAC systems, and distributor of MAN engines for the Western United States and Canada.
