Frances Hunt has been promoted to the role of head of defence marketing at Wescom Group.
Frances has been group marketing manager at Wescom for the three years and has previously filled the sales manager role.
As head of defence marketing, Frances will be responsible for determining how Wescom Group promotes and positions its defence brands globally.
“My focus is on building awareness, delivering strong campaigns, and ensuring our message resonates with the right audiences, whether through exhibitions, digital platforms, or close collaboration with our sales teams,” she said.
A key part of the role currently involves Frances working closely with integrating the newly-acquired BCB International into the Wescom Group.
BCB International
“This is a real pleasure,” she said. “I previously worked at BCB International Ltd as the EU business development manager from 2012 to 2014, and many of my former colleagues are still there.
“It’s been great to reconnect with them now that BCB is part of Wescom Group.”
Wescom group marketing director Sean McCrystal added: “Frances’ promotion is well-deserved and she has all the skills and capabilities to handle this wide-reaching and important role in the defence sector.
“Her extensive experience through Wescom and previously at BCB International is invaluable and she is well-known, respected and has all the right contacts to maximise Wescom Group marketing activity in the defence marketplace.”
