MJM Yachts has appointed Joe Cacopardo as vice president of marketing to lead brand strategy, digital engagement, and dealer marketing support.
Joe brings more than 20 years of marketing and brand-building experience in the marine industry, having held leadership roles at boat brands including Sea Ray, Hatteras Yachts, and Chris-Craft.
His roles have involved crafting campaigns to drive retail success, helping thee companies elevate their brand presence and strengthen dealer and customer relationships across the country.
His work has also been recognized by the Marine Marketers of America for excellence in marketing communications.
Marketing leadership
“MJM is a company that blends timeless design with modern performance, and I’m thrilled to be part of a team so committed to quality and innovation,” said Joe.
“I’m honored to help bring that story to more boaters and support the incredible dealer partners who are central to MJM’s success.”
Natascia Hatch, CEO of MJM Yachts, explained that Joe’s appointment reflects the company’s investment in marketing leadership.
“Joe’s deep experience in the marine space, combined with his passion for brand building and dealer advocacy, aligns seamlessly with the direction of MJM,” said Natascia.
“We’re excited to welcome him to the team and look forward to his impact on our continued growth.”
MJM Yachts was founded in 2002 by Bob Johnstone, who co-founded J/ Boats in 1977.
The company is based in Washington, North Carolina.
