Sanlorenzo has appointed Daniele Lucà as CEO of Simpson Marine.
In his new role, Daniele will report directly to Massimo Perotti, executive chairman Sanlorenzo, and will lead operations and strategic business development in the Asia Pacific region for Simpson Marine.
He will focus on consolidating the presence of the Sanlorenzo, Bluegame, and Nautor Swan brands.
Daniele has more than 20 years of experience in leadership roles within the energy transition and automotive sectors, with experience in business development, strategic partnerships, and management of complex B2B and B2C operations.
Daniele joined Sanlorenzo in 2023 as sales director of the Yacht Business Unit, leading commercial operations in the EMEA, APAC, NAFTA, and LATAM markets and overseeing the development of the sales and distribution network.
Before joining Sanlorenzo, he served as senior vice president at SNAM S.p.A., where he managed investments for the development of sustainable mobility, with a particular focus on hydrogen and biomethane.
Previously, he was a member of the board of directors at Teoresi S.p.A.
I am proud of the trust our chairman and the entire Sanlorenzo board have placed in me.
Daniele Lucà
Additionally, he has worked at Fiat Chrysler Automobiles (FCA) as business development director in the EMEA region.
“The appointment of Daniele Lucà, a manager who has proven over the years to be driven by passion, commitment, professionalism and vision, is an important step for our growth in the APAC market,” said Massimo Perotti.
“With Daniele’s new leadership and alongside the entire Simpson Marine team, which boasts excellent knowledge of the high-end yachting industry, market dynamics, and a widespread presence in key territories, I am confident that we will seize the growth opportunities we have set for the company.”
Daniele added: “I am proud of the trust our chairman and the entire Sanlorenzo board have placed in me by giving me the opportunity to lead the growth and success in the APAC region through Simpson Marine.”
The appointment is part of the recent organizational restructuring of Sanlorenzo and confirms the company’s commitment to strengthen its management team and subsidiaries for constant and strategic growth on a global level.
