Renato Bisignani has been appointed as group chief marketing and communications officer for Sanlorenzo.
Renato began his career in the Formula 1 division at Renault, before moving on to Ferrari where, over the course of six years, he held various positions, from business development manager to head of communications and head of marketing and partnerships.
In 2016, he joined Formula E as a manager in the marketing, communications and digital areas, contributing to the development and launch phases of the innovative startup for the world’s most powerful all-electric racing championship.
In 2021 he joined Aston Martin as head of global marketing and communications, playing a key role in repositioning the brand within the ultra-luxury and high-performance segment.
We are pleased to welcome Renato to our team, which grows bigger and more diverse year after year.
Massimo Perotti
In his new role at Sanlorenzo, he will head the brand, marketing and communications division, working with the company’s top management to develop and implement new strategies aimed at further strengthening the brand identity and enhancing the Group’s global visibility.
“We are pleased to welcome Renato to our team, which grows bigger and more diverse year after year,” said Massimo Perotti, executive chairman of Sanlorenzo.
“The decision to bring in a talented manager with extensive experience in the high-end luxury sector will allow Sanlorenzo, as well as Bluegame and Nautor Swan, to continue achieving significant success, strengthening our position in the segment.”
Renato added: “I am extremely proud and enthusiastic to work alongside such a visionary entrepreneur and a true innovator in the yachting industry like Mr. Perotti.
“Over the past 20 years, he has transformed Sanlorenzo into a symbol of Italian excellence and a global leader in the sector.
“Together with a highly skilled team, we now embrace the challenge of projecting Sanlorenzo into a future vision, while respecting the authentic values of the brand.”
