The Catana Group has promoted Benjamin Sueur as sales manager for the Bali Catamarans brand.
Sueur, who has has spent four years as area sales manager at the Catana Group, succeeds Boris Compagnon who, after seven years in the position, is taking on new cross-functional responsibilities within the Group.
During Sueur’s time with Catana Group, he has played a key role in expanding and professionalising the brand’s international distribution network.
He has also developed relationships with major players in the charter sector, a vital market for the brand’s growth.
Before joining Bali, Sueur had already gained experience in the international marine industry, notably at Outremer, where he acquired a knowledge of the blue water cruising and performance markets.
World leaders
Beyond his managerial skills, Benjamin Sueur is a keen sailor and brings to his new role an understanding of the expectations of recreational boaters.
Compagnon has helped to raise the brand to become one of the world leaders in the sector over the last seven years.
He will now focus on more strategic and cross-functional roles within the Catana Group, supporting the overall development of the brands in the portfolio – Catana, Bali, Yot, and Seaty.
In this new role, he will steer long-term strategy and product development, ensuring the consistency and relevance of future ranges.
At the same time, he will bring his experience to the Group’s commercial and marketing structure.
