Mike Mercer as vice president of sales and marketing for both Crest Pontoons and Balise Pontoons, subsidiaries of MasterCraft Boat Holdings.
Mercer will lead sales, dealer development, and marketing across the brands, supporting long-term growth and enhanced dealer engagement.
Mercer brings nearly three decades of marine industry experience spanning dealership operations and regional and national sales leadership, most recently serving in a senior sales and marketing role at a global marine manufacturer.
His background bridges retail experience with OEM strategy.
“Mike’s broad industry experience and leadership ability make him an outstanding fit for Crest and Balise,” said Mike O’Connell, SVP MasterCraft Boat Holdings and president Crest and Balise.
Crest has a legacy of quality and reliability, while Balise is redefining what’s possible in the luxury segment.
Mike Mercer
“Both brands have strong momentum heading into the 2026 model year, and Mike will play a key role in enhancing dealer support, advancing our market strategy, and accelerating growth across the pontoon division.”
Mercer added: “Crest has a legacy of quality and reliability, while Balise is redefining what’s possible in the luxury segment.
“Having first visited the Crest facility nearly 30 years ago as a dealership salesman, it’s impressive to see how the brand and product have evolved.
“I’m excited to partner with our dealers and teams as we build on each brand’s strengths and prepare for an exciting boat show season ahead.”
Esteban Siegert will continue with the organisation in a sales leadership role focused exclusively on Balise, supporting the brand’s continued growth and dealer expansion.
