Vittorio Bichucher has been appointed president of Venture Boat Group in addition to his role as general manager of the NAVAN brand.
In his expanded role, Bichucher will oversee the strategic direction, business performance and operational excellence of the Venture Boat Group, which includes Bayliner, Trophy, Quicksilver, Uttern and Heyday brands, serving key markets in North America, Europe and Australia.
Bichucher succeeds Jerry Newton, who has served as president of Venture Boat Group since 2024 and has transitioned to a new role as vice president of operations for Boston Whaler.
“Boating is both my profession and my passion,” said Bichucher. “The opportunity to lead Venture Boat Group, while continuing to guide NAVAN, is a tremendous honour.
Boating is both my profession and my passion.
Vittorio Bichucher
“I am excited to work with our outstanding teams around the world to build on our momentum, deliver on our promises to customers, and shape the next chapter of growth for our remarkable brands.”
Bichucher joined Brunswick in May 2024 and holds a Naval Architecture and Marine Engineering degree from the University of Michigan.
He has also spent almost a decade at McKinsey & Company where he was an associate partner.
Since joining Brunswick, Bichucher has worked with Boat Group leadership to develop a strategy to enhance the division’s long-term profitability and growth.
Entry point to boating
Bichucher will be supported by John Barbier, Boat Group’s director of design, who will take on an expanded role, adding Venture Group product strategy to his current design responsibilities.
Additionally, Jeremy Zwick has been hired as director of channel sales for Venture Boat Group.
“Venture Boat Group is a vital part of Boat Group, serving as an entry point to boating for younger audiences and home to some of the world’s most recognised brands,” said Brenna Preisser, president, Brunswick Boat Group.
“I look forward to this next chapter as it brings together a dynamic leadership team with the capability and focus to make Venture Boat Group a growth laneway for Brunswick.”
