MarineMax, recreational boat and yacht retailer, has promoted Amanda Ward to the role of vice president of business solutions.
In her new role, Amanda will lead the integration of MarineMax’s marketing technology, data, and reporting teams under the company’s technology division.
The alignment is aimed at strengthening collaboration, streamlining processes, and to enhances MarineMax’s ability to drive business growth through data, analytics, and innovative solutions.
Amanda has most recently led the MarineMax marketing technology team where under her guidance, the company leveraged strategic data insights and tools to deliver measurable business growth and improved customer engagement.
Long-term goals
In her expanded leadership position, Amanda will head the strategy and execution of business solutions to support MarineMax’s long-term goals.
Her focus will include driving operational efficiency, accelerating growth opportunities, and enhancing the customer experience across all business areas.
“Amanda has consistently demonstrated strong leadership and a passion for advancing MarineMax through technology and innovation,” said Shawn Berg, executive vice president and chief digital officer at MarineMax.
“Her vision and expertise will continue to elevate our performance, strengthen collaboration across teams, and create meaningful opportunities for our team members and customers.”
