Highfield Boats has appointed Morwenna Swan to the new role of global digital marketing manager for the RIB manufacturer.
Mo, an experienced designer and media professional, has previously worked with Highfield Boats for eight years overseeing the graphics and social media.
She will transfer her skills to the full-time role to consolidate global communications through the channels within the company network.
Her aim will be to create enhanced cohesion across Highfield’s markets.
Highfield Boats produces RIBs and tenders at its factory in China and has dealers and distributors in 48 countries and territories, including a sales presence in the US.
The broader scope of Mo’s new role will concentrate on strengthening the brand image of the company across the globe, from factory to dealer.
As part of the digital strategy, Mo will continue to produce creative designs for all aspects of the company’s visual promotions.
“I’m thrilled that this new role has been created as part of Highfield’s global expansion,” said Julien Carussi, Highfield Boats CEO.
“Mo’s exceptional skills and deep understanding of our brand make her the perfect fit to help us drive our global success and together we will continue to conquer the world.”
