Yamaha U.S. Marine Business Unit has promoted Scott Higgins to the position of general manager of marine engine systems sales and marketing.
In his new role, Higgins will oversee direction and execution for marine engine systems sales and marketing initiatives across the organisation.
“Scott’s extensive experience and leadership across multiple areas of the business make him the ideal choice to lead our marine engine systems sales and marketing team,” said Mark Tracy, vice president, Yamaha U.S. Marine Business Unit.
“His ability to align sales and marketing strategies will continue to strengthen our position in the marketplace and support our dealers and customers.”
Leadership roles
A Yamaha team member since 2003, Higgins has held several leadership roles spanning dealer sales, OEM and operations.
Most recently, he served as division manager of outboard marketing, where he led Yamaha Marine advertising, events, tournaments and sponsorships, pro staff and dealer education programmes.
Previously, Higgins served as division manager of operations, successfully guiding the team through supply chain challenges during the pandemic.
Higgins reports directly to Mark Tracy, vice president, Yamaha U.S. Marine Business Unit.
