Hakan Kefoğlu has been appointed as general manager of Aiata boats.
Kefoğlu brings more than 20 years of experience in international business development, export management, engineering and commercial strategy across a variety of industries, including automotive, consumer goods and manufacturing.
Most recently, he served as R&D Group director at Anadolu Isuzu, a role he held from 2023.
In this position, he was responsible for overseeing the company’s research and development activities, managing cross-functional engineering teams and contributing to the development of new technologies and products.
Prior to this, Kefoğlu served as commercial functions group director at Anadolu Isuzu, after spending six years as international sales director between 2015 and 2021.
Foreign markets
In that role, he led the company’s international sales operations, developed overseas business opportunities and contributed to the expansion of Anadolu Isuzu across numerous foreign markets.
Throughout his career within Anadolu Group, Kefoğlu has consistently held positions with a strong international and commercial focus. Since joining the Group in 2010, he held export management roles at Ana Gıda before moving to Anadolu Isuzu.
“I am honoured by the trust placed in me and grateful for the opportunity to contribute to Anadolu Group’s industrial strength through a new and exciting sector,” said Kefoğlu.
Technological and commercial development
“Aiata combines the Group’s long-standing engineering and manufacturing expertise with a dynamic international outlook and I look forward to supporting its next phase of technological and commercial development worldwide.”
“Kefoğlu’s extensive international background and deep knowledge of sales, export development and business growth make him ideally positioned to lead Anadolu Motor and support the continued international expansion of the Aiata brand,” the company said.
Aiata boats was developed by Anadolu Motor and is part of the Anadolu Group.
