Martin Netinder has been appointed as the new CEO of Baltic Safety Products (Baltic).
Martin’s career to date includes experience in leading premium brands and retail operations, with a focus on international expansion, business development, branding, omnichannel strategy, and digitalisation.
His previous leadership roles include positions at global companies such as Peak Performance, State of Elevenate, Internetstores, Addnature, and Callaway Golf.
“With a background that combines both strategic and operational leadership, we are confident that Martin’s strong drive and commercial focus will further strengthen Baltic’s position — both in existing and new markets,” explained Patrik Söderström, chairman of the board.
Long-term vision
Martin added: “I am proud and honoured to be entrusted with steering the helm of Baltic. Together with the team, I look forward to navigating towards both familiar and new horizons.
“Baltic is a brand built on quality, long-term vision, and strong trust among our users. Now it’s time for the next chapter, and we have many exciting initiatives ahead.
“As we chart our course forward, we remain anchored in our commitment to safety, ensuring that lifejackets and water safety continue to be at the heart of everything we do.”
Martin takes over the role from interim CEO Henrik Andreasson.
