Yamaha Motor Corporation, U.S.A., U.S. Marine Business Unit has announced key promotions.
Bryan Seti has been promoted to the position of vice president of the Yamaha Boat Business Unit, with Ben Mallett promoted to vice president of Marine Development Yamaha.
Seti will oversee Yamaha’s Boat Business Unit, which includes the WaterCraft Business Group, G3 Boats and Skeeter Boats.
He will hold the title of president, Skeeter Products, and will continue to lead sales and marketing for Yamaha WaterCraft and Sport Boats.
Mallett will lead product and advanced development teams at the Yamaha Marine Innovation Center.
Their experience and knowledge will serve these teams well as we move our products into the future.
Ben Speciale
Dean Burnett, former vice president of Yamaha’s U.S. Marine Business Unit, will transition to the role of president of Yamaha Motorsports U.S. Business Unit, as Mike Martinez, the current president, prepares for retirement in April.
“Bryan and Ben both have a long tenure with Yamaha and a deep understanding of the marine industry.
“Their experience and knowledge will serve these teams well as we move our products into the future,” said Ben Speciale, president, Yamaha U.S. Marine Business Unit.
“We’re grateful for Dean’s contributions to Yamaha Marine over the years and know he will continue to drive success in his new role with Motorsports.”
27-year career
Seti has a 27-year career Yamaha Motor Corporation, U.S.A., recently holding the role of general manager of the Yamaha WaterCraft Group, responsible for overseeing the sales and marketing of Yamaha WaveRunners and boats in the United States.
Seti has served as the chairperson of the board of directors of Grow Boating, the marketing arm of the National Marine Manufacturers Association and is a current board member of both the Recreational Boating & Fishing Foundation and Water Sports Industry Association.
Before joining Yamaha, Seti served as director of marketing at Diamondback Bicycles.
Employee ‘care culture’
Mallett previously served as general manager of Bennett Marine, manufacturer of hydraulic and electric trim tabs which became a division of Yamaha Marine Systems Company in 2017.
During his time with Bennett, he assisted with the process of becoming ISO 9001 certified in September 2022.
Mallett also implemented a ‘care culture’ focusing on employees.
Prior to joining Bennett, Mallett served as operations and business planning division manager, where he led the acquisition of Bennett and Kracor, established a procurement department and changed logistical operations for the Marine Business Unit.
Seti and Mallett will both report directly to Ben Speciale, president, Yamaha Motor Corporation, U.S.A., U.S. Marine Business Unit.
