Chris Hammond has been appointed as Henri-Lloyd chief executive officer (CEO) with effect from October 1 2025.
Chris has previously served as chief digital officer at Helly Hansen and Musto – Henri-Lloyd’s most notable competitors – where he played a central role in driving the companies growth, helping to build the brands’ global presence.
He has also held senior digital leadership roles at Oakley (part of the Luxottica Group) and, most recently, served as chief digital officer and operating partner at BlueGem Capital Partners, a consumer-focused private equity fund.
In this role, he worked closely with a portfolio of iconic British and European brands – including Liberty London, Mamas & Papas, and Nutrimuscle – advising on digital transformation, brand growth, and operational excellence.
His experience within our world of sailing apparel will accelerate our journey to become the leading sailing brand.
Knut Frostad
Knut Frostad, who has stepped in to manage the day-to-day operations of the company since March last year, will continue in his role as executive chairman of Henri-Lloyd and board member of Monte Rosa Sport, Henri-Lloyd’s parent company.
“Chris is a fantastic appointment for us, bringing the right blend of leadership, digital expertise, and enormous knowledge of the sailing apparel industry,” said Knut.
“His experience within our world of sailing apparel will accelerate our journey to become the leading sailing brand while further enhancing our digital capabilities.
“As executive chairman, I remain 100% committed to pushing our ‘sailing-first’ strategy. Supporting Chris as CEO, I am looking forward to continuing to leverage my experience, network and passion for Henri-Lloyd and sailing.”
Pivotal moment
Chris added: “I’m incredibly excited to join Henri-Lloyd at such a pivotal moment in its journey.
“This is a brand with a remarkable heritage – trusted by some of the most iconic pioneers in sailing history – and it holds immense untapped potential.
“I look forward to working closely with Knut and the team to help restore Henri-Lloyd’s leadership in the sailing arena.”
