Jouko Huju, former Finnish Marine Industries Federation (Finnboat) CEO, has died after a short illness.
He served at Finnboat for more than 20 years in various capacities including CEO and chairman.
During his time at Finnboat, he helped grow the organisation to represent 280 companies and establish it as a cornerstone of the Finnish marine industry’s development.
During his career, Jouko was actively involved in a raft of other organisations and was a mentor and inspiration to many.
His passion for industry development, exports and international relations led him to ICOMIA (International Council of Marine Industry Associations) where he was a board member for 14 years and served two terms as president.
He was also actively involved in the establishment of European Boating Industry (EBI) and the KV- Foorum, a public- private partnership to foster dialogue and promote cooperation in the export sector.
His most recent tenure as executive director of the International Federation of Boat Show Organizers (IFBSO) was marked by a comprehensive turnaround strategy that revitalised the organisation and enhanced its global standing.
In 2020, Jouko was a founding member of Global Marine Business Advisors (GMBA), a role in which he demonstrated an unparalleled commitment to the growth and development of marine and boating companies worldwide, said Veda Pretorius, chair of GMBA.
Under his leadership, GMBA has established a network of industry experts across 22 countries who provide strategic guidance for companies seeking to expand their market presence.
His passion for the boating sector was unparalleled.
Thom Dammrich
“As I reflect on the remarkable journey we shared over the years, my heart is heavy with the loss of my dear friend and colleague, Jouko Huju,” said Thom Dammrich GBA USA, a lifelong friend and colleague.
“Jouko was not just a leader in the marine industry; he was a guiding light and a source of inspiration for all of us fortunate enough to work alongside him.”
He added: “His passion for the boating sector was unparalleled, and his unwavering commitment to promoting sustainable practices and fostering collaboration transformed not just businesses but organisations.
“Jouko had an extraordinary ability to connect people, to see potential where others saw challenges, and to ignite a shared vision for a brighter future in the marine industry.”
Jouko is survived by his wife Leija and two daughters.
