Denison Yachting has appointed Steven Chapman as its new vice president of marketing.
In his new role at Denison, Chapman will focus on advancing the company’s marketing strategy, strengthening the integration of technology and data across the business, and ensuring that marketing initiatives continue to support Denison’s long-term growth and reputation.
“I’m truly honoured to join Denison as vice president of marketing and to be a part of a company with such a strong history, reputation, and team,” he said.
“Throughout my career in the luxury industry, I’ve worked across marketing, sales, and technology to help brands connect with the right customers and drive meaningful growth. What’s stood out to me most so far at Denison is the people here.”
Steven brings a thoughtful approach, with a clear focus on execution, technology, and data.
Bob Denison
He added: “The company’s leadership position is the result of decades of trust, relationships, and a culture that genuinely cares about doing things the right way.”
Chapman brings experience across luxury marketing, sales, and technology-driven businesses to the new role.
He was formerly president of his family’s business, duPont Registry, where he led its change from a legacy print publication into an international, technology-driven luxury marketplace and full-service marketing agency, driving commercial growth prior to the company’s acquisition.
“We’re excited to welcome Steven to our company,” said Bob Denison, president of Denison Yachting.
“Steven brings a thoughtful approach, with a clear focus on execution, technology, and data.
“His leadership will play an important role in strengthening our marketing efforts and supporting the way Denison operates, grows, and delivers long-term value for our clients and partners.”
