Boats Group has appointed Alisdair Martin and Freya Olsen to leadership roles within its industry relations function.
Martin and Olsen bring decades of leadership experience in the recreational boating sector through roles with organisations including the National Marine Manufacturers Association (NMMA) and the Marine Retailers Association of the Americas (MRAA).
Boats Group industry relations function provides dedicated leadership to further support the company’s work with manufacturers, dealers, brokers, trade associations and other industry partners, while creating additional opportunities to collaborate on initiatives that benefit the broader recreational marine industry.
“Bringing Alisdair and Freya into these roles allows us to dedicate even more focus to the partnerships and collaborative efforts that have long been part of our business,” said Courtney Chalmers, chief brand and communications officer at Boats Group.
Recreational marine industry
“Their experience and perspective will help us continue supporting the industry and the customers we serve.”
Alisdair brings more than two decades of experience across the recreational marine industry, including senior leadership roles with NMMA and publishing company TRMG, which he founded.
Throughout his career, he has worked to strengthen collaboration across the industry.
Alisdair will focus on Boats Group’s engagement with the manufacturing community, drawing on his experience to support partnerships, advance initiatives that improve the consumer boat-buying experience and encourage collaboration that supports the continued growth of recreational boating.
“Today’s consumers expect a digital-first experience that is trusted, transparent and easy to navigate,” he said.
“A better buying journey creates opportunities for everyone in our industry. I’m excited to work alongside manufacturers and industry leaders to help make the path to boat ownership more connected, more intuitive and more accessible for the next generation of boaters.”
Industry organisations
Freya brings experience from leadership roles with NMMA, where she helped launch and grow Discover Boating, and MRAA, where she led the member engagement and member success teams.
Throughout her career, she has developed collaborative programmes that promote boating participation and bring together organisations across the recreational marine industry.
Freya will focus on Boats Group’s engagement with boat dealers, yacht brokers, marine trade associations and other industry organisations, supporting partnerships and collaborative initiatives across the recreational marine community.
“Meaningful dialogue and collaboration are essential to building lasting relationships,” she said.
“I’m excited to join Boats Group in a role focused on listening and fostering conversations with dealers, brokers and associations, where trust is built and opportunities are identified.”
