Enrique Bolanos has been named general manager for Mercury Marine for the Australia, New Zealand and Asia region (APAC), replacing Brad Zoelle who has taken on the role of Boston Whaler president.
Bolanos transitions to the APAC region after four years with Mercury’s Latin America organisation, where he most recently served as general manager for Latin America.
During his tenure, Bolanos was instrumental in expanding market share and revenue, reflecting his proven leadership and dedication to excellence.
Mercury has a tremendous legacy of innovation and customer focus in the APAC region.
Enrique Bolanos
“I am honoured to take on the role of GM for Australia, New Zealand, and Asia,” said Bolanos.
“Mercury has a tremendous legacy of innovation and customer focus in the APAC region, and I look forward to working with our talented teams to further grow our business and serve our partners and customers.”
Prior to joining Mercury, Bolanos held leadership positions with several global companies, including Johnson & Johnson, Abbott Vascular and Marriott.
Talent pipeline
“Enrique’s promotion highlights the strength of our talent pipeline and our commitment to developing outstanding leaders within Mercury,” said Randy Caruana, Mercury Marine vice president Americas and APAC.
“His ability to deliver results and foster strong relationships makes him the ideal leader as we continue to expand our footprint in Australia, New Zealand and Asia.”
As Enrique takes on his new role, Mercury has also announced additional leadership changes with Raquel Silva succeeding Enrique as general manager for Latin America.
Silva takes on the new post following her recent role as sales leader for Latin America. Prior to this, she was the finance leader for Latin America based in Brazil.
