Matt Forbes has joined marine marketing and business consultancy firm YESSSS, as director of business development – Europe, Africa and the Middle East (EMEA), with a primary role will be to support marine businesses with entry or expansion across EMEA.
Matt’s career in the marine industry spans two decades working across sales channel development and OEM product integration.
His achievements include the launch of new brands and the expansion of market presence, with Navman, Fusion Entertainment, Vesper and Propspeed.
In his personal time, Matt is an on-call firefighter, emergency response driver and co-responder.
Joint CEOs of YESSSS, Chris Baird and Nona Pedersen, expressed their enthusiasm regarding Forbes joining the team.
“Since we started YESSSS, we’ve seen a growing interest among clients wanting to expand into or across the EMEA region. Matt’s joining not only provides us with a presence on the ground but also introduces a new layer of skills that will drive value for our clients,” said Chris.
Matt added: “My aim is to ensure that YESSSS remains a versatile and dynamic partner in the marine industry, addressing the evolving needs of our clients on a global scale.”