FLYING Media Group (FMG) has expanded its reach into the recreational marine industry with the acquisition of Bonnier’s marine media titles.
These include Boating, Yachting, Sailing World, Cruising World, SaltWater Sportsman, Wakeboarding, Sport Fishing, Sport Fishing Television, and the Helly Hansen Sailing World Regatta Series.
Previously FMG has focused on aviation media brands.
FMG says it plans to continue to invest in the magazine editions of the marine titles, along with additional investments in digital and video content. The company also intends to retain all of the editorial and content teams that drive the portfolio of brands, with additional expansion planned.
“Bonnier’s marine portfolio has some of the most iconic names in recreational boating, sailing, yachting, and fishing, offering audience experiences and content that are unmatched in the recreational marine community,” said Craig Fuller, CEO of FLYING Media Group.
FMG says it will invest significantly in content across the recreational marine channel, extending its media model of content to commerce.
Bonnier’s publication Marlin was not included in the transaction and will remain with the publisher.