Yamaha Motor Co is to relocate its US group company, Yamaha Motor Corporation, U.S.A. (TMUS) currently located in Cypress, California, to Kennesaw, Georgia.
This relocation will be carried out by function over the period from the end of 2026 until the end of 2028.
In connection with this relocation, Yamaha Motor Co will sell all the fixed assets owned by YMUS in Cypress, including land, offices and warehouses.
The decision is one of the company’s key measures aimed at improving asset efficiency and enhancing profitability in the United States.
The Cypress facility has been the headquarters of YMUS for nearly 50 years, since Yamaha Motor Co. acquired the land in 1978 and established the office in 1979.
Financial services business
However, the company says the decision is in response to changes in the company’s business focus within the US market.
The Marine Business were relocated to Kennesaw in 1999, followed by the Motorsports Business in 2019.
As a result, the Cypress facility currently primarily houses corporate functions and the financial services business.
The total site area is approximately 25.1 acres.
Structural reforms
In connection with the sale of these assets, the company plans to use a sale-and-lease-back arrangement to ensure business continuity and to facilitate a smooth relocation to Kennesaw.
Details such as the sale price, purchaser, and timing of the transaction are currently under review.
Yamaha Motor Co is undertaking structural reforms aimed at improving the profitability of its US operations in response to cost increases resulting from US tariffs and changes in the market environment.
The company says that in addition to implementing cross-business cost reduction initiatives, it is seeking to build a profit structure that is not solely dependent on topline growth.
