Yachting Ventures (YV) has appointed Lucy Wright as head of digital and content as the company gears up to extend the support offered to clients and raise an investment fund.
With a background in copywriting, film production and content creation, Lucy will be instrumental in crafting strategic campaigns, creating content and organising events to elevate the visibility of start-ups, drawing on her background working onboard as crew, coupled with her communication skills and creativity.
“I am excited to be working with such an inspiring team and community of ambitious entrepreneurs that are actively seeking to improve the yachting and leisure marine environment,” said Lucy. “I look forward to working on projects that showcase the talent and drive within our community and to grow along with the company.”
Support and opportunities
YV aims to amplify the impact and visibility of start-ups by providing them with the network, support and opportunities needed to succeed.
“Some founders just focus on building a great product and then expect customers to turn up at their door with a cheque,” said Gabbi Richardson, founder and CEO of YV. “Focusing on product is important, but it’s equally as important to invest in optimising communication channels and marketing efforts to ensure that your start-up thrives in this increasingly competitive market.
“Your commercial success will partly hinge on your ability to build a buzz, and get people excited about your story and vision. This is particularly true for those raising investment.”
The company is also looking to raise a fund dedicated to leisure marine to enable direct investments into the most promising start-ups within the community.
As a first step towards raising the fund, YV will soon be launching a closed deal flow platform for accredited investors to review vetted investment opportunities.
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