Group Beneteau has seen an increased order intake in the first half of 2025, which the company says has been accelerated by the good reception of its new products.
The Group had a negative current operating income of €20.6 million in H1 2025 compared to +€49.5 million in H1 2024, but has improved its free cash flow to €258 million.
H2 2025 revenue is expected to grow and reach close to €500 million, compared to €480 million in 2024, allowing the Group to target a breakeven result for the financial year, despite customs duties in the US (nearly €5-10 million in H2 2025) and a more intense promotional campaign than in 2024.
“After a first half of 2025 marked, as expected, by a difficult economic context affecting demand in all of our markets, the Group is starting the second half with cash flow that remains as solid, network inventory now normalised and a preserved capacity for recovery,” said Bruno Thivoyon, chairman of the management board of Group Beneteau.
Our second half will be marked by a return to growth and profitability, despite a still uncertain macroeconomic context.
Bruno Thivoyon
“The 23 models presented at the Cannes show, the first step in an ambitious product plan that will lead us to introduce 66 innovative new products in three years, were all excellently received and support the good dynamics of order intake.
“Our second half will be marked by a return to growth and profitability, despite a still uncertain macroeconomic context.”
In the first half of the year, revenue amounted to €404 million compared to €557 million in H1 2024.
Net profit attributable to the Group reached -€24.8 million (vs. +€49.4 million in H1 2024).
The decline is linked to the slowdown in the boating market, and the unstable macroeconomic environment in Europe and the US.
Reduction of inventories
The Group says that in this context, it continued and finalised the reduction of inventories in its distribution networks, which reduced its sales by around €40 million over the half-year (vs. -€80 million in H1 2024).
The Group has launched a ‘conquest plan’ that it is confident will enable it to bounce back.
This includes nearly 66 new models planned between 2025 and 2027 (compared to 44 between 2022 and 2024).
In addition, the Group says the acceleration of the launch of new products in each segment responds to the need to make entry-level offers more accessible, while continuing to constantly improve the customer experience offered and the general move upmarket of the Group’s brands.
14 world premiers
The Group presented 23 new models at the Cannes Yachting Festival, including 14 world premieres.
In the Sailing segments, the Group has launched the Beneteau First 30, and the Lagoon 38, a modern compact catamaran, intended in particular for charter.
Other launches included the Lagoon 82, the Group’s largest catamaran, and the Beneteau First 60.
In the Powerboat segment, the Prestige brand launched the F4.3 and the M7.
The Beneteau brand also accelerated with the launch of the Swift Trawler 37 and Grand Trawler 63.
The product offering also evolved in the Dayboating segment with the launch of the new TH33 and TH38 at Four Winns, and the 38 T-Top at Wellcraft.
