Steady boating activity in the US and continued demand across accessible segments in the region are expected during 2026.
That’s according to data released by the National Marine Manufacturers Association (NMMA).
The NMMA estimates total new powerboat retail unit sales, including traditional powerboats and personal watercraft, are down around 8% to 10% in 2025, to approximately 215,000 to 225,000 units, reflecting continued economic headwinds that weighed on discretionary spending throughout 2025.
In 2026, continued mixed economic conditions are expected to see new powerboat unit sales on par to slightly up from 2025.
There is cautious optimism for positive momentum in 2026.
Frank Hugelmeyer
Throughout 2025, the market was driven by entry-level volume-leading categories, including personal watercraft, aluminium fishing boats and smaller boats that can be trailered to local waterways.
These segments continue to account for more than 90% of retail unit activity, driven by ongoing demand for versatility, value and flexibility.
As part of this trend, freshwater fishing boats were a volume leader, holding steady with 2023 unit sales (approximately 53,000 units).
Regarding pre-owned boat sales which represent around 80% of total annual unit sales, the latest data available is for 2024, and shows unit sales reached nearly 860,000, down 6.5% from 2023.
Manufacturers have adjusted
Spending on aftermarket accessories and boating outings reached $24.5 billion in 2024 and remained on par with highs seen coming out of the industry’s COVID-19 sales surge.
Participation spending is expected to remain healthy into 2026 as consumers continue prioritising outdoor experiences.
The most recent data from NMMA’s Q3 2025 sentiment survey of its member executives revealed short-term pessimism about the broader economy eased slightly, with 40% holding a positive 12-month outlook, up from 32% in the second quarter.
“While last year’s economic uncertainty and softness is expected to persist into 2026, manufacturers have adjusted,” said Frank Hugelmeyer, NMMA president and chief executive officer.
“There is cautious optimism for positive momentum in 2026 as key consumer segments engage in boating through a range of pathways, from entry-level and pre-owned boats to boat clubs and shared access options that align with their budgets and lifestyles.”
