Turkish yacht builder Sirena Yachts has appointed Virage Yachts as its exclusive UK dealer to strengthen its presence in a key European market.
Virage Yachts international sales manager Ross Donohoe anticipates the Sirena range will be well-received amongst UK buyers.
“For those seeking to explore UK waters with enhanced comfort, capability, and performance, Sirena yachts present the ideal solution, perfectly suited to both experienced owners and those entering the motor yacht market for the first time,” he explained.
“We are honoured to have been appointed as the official UK dealer for Sirena Yachts.
“This partnership strengthens our long-standing relationship with this dynamic Turkish shipyard, renowned for its exceptional build quality, innovation, and efficiency.”
Technical capabilities
The first Sirena 48 is due to receive its debut to the UK market at the 2026 Swanwick Boat Show.
Ali Onger, chief commercial officer at Sirena Marine, added: “With the announcement of our new dealer, the future is looking bright for Sirena Yachts in the UK.
“Our instinct is that many UK owners are going to appreciate the impressive volume and comfort of our boats, whilst also being technology-led and appreciating the technical capabilities of our boats – perhaps even as owner operators themselves.”
The announcement follows on from the debut of the Sirena 60 at the Cannes Yachting Festival in September 2025.
The Sirena 60 is an evolution of the shipyard’s Sirena 58, with an extended swim platform, and an evolved hull design designed to reduce its environmental impact and long-range cruising capabilities.
