Off The Hook YS, buyer and seller of pre-owned boats, is expanding into the Caribbean and Latin American markets through a partnership with Puerto Rico-based CFR Yacht Sales.
CFR Yacht Sales, a yacht dealer and brokerage, was founded more than 45 years ago and operates near Club Náutico and San Juan Bay Marina.
The company is an exclusive dealer for several yacht brands, including Aquila Power Catamarans, Viking Yachts, Princess Yachts, Valhalla Boat Works, and ElectroSea.
Under the agreement, Off The Hook will have preferred access to select pre-owned vessels generated through CFR Yacht Sales’ brokerage and trade-related activity, along with access to CFR’s brokerage facilities and brokerage inventory in Puerto Rico.
This partnership strengthens our access to premium pre-owned inventory.
Jason Ruegg
CFR will also support Off The Hook in sourcing, verifying, and coordinating the acquisition and transport of qualifying pre-owned vessels originating in Puerto Rico, while assisting with wholesale market visibility across the region.
Off the Hook sees Puerto Rico as a key gateway to the broader Caribbean and Latin American recreational boating markets, which continue to experience growth.
“Puerto Rico is a strategically important market for Off The Hook and a natural entry point for expanding our sourcing capabilities throughout the Caribbean and Latin America,” said Brian John, chief executive officer of Off The Hook Yachts.
Global pre-owned market
Jason Ruegg, founder and chairman of Off The Hook Yachts, added: “This partnership strengthens our access to premium pre-owned inventory while aligning us with a respected, long-standing operator in the region.
“By working alongside CFR Yacht Sales, we are enhancing our ability to source, evaluate, and efficiently move boats into the global pre-owned market without adding fixed infrastructure.”
The expansion follows strong financial momentum for Off The Hook which reported record revenue of $82.6 million for the first nine months of 2025 – a 19.3% increase year-over-year.
The company expects full-year 2026 revenue to be between $140 million and $145 million.
Strategic partnerships
“This relationship reflects our asset-light approach to scaling,” added John.
“Strategic partnerships like this allow us to expand geographically, increase inventory velocity, and drive long-term shareholder value.”
Founded in 2012, Off The Hook YS was founded in 2012 and includes Autograph Yacht Group, Azure Funding, Boats & Buyers, and We Buy Boats.
The company acquires more than $100 million in boats and yachts annually and operates from eight locations across the US.
