Next Yacht Group has established Next Yacht Spain in partnership with Smart Yachting.
The new entity will be dedicated to commercial development and provide a direct market presence in the region.
This initiative is part of a Next Yacht’s strategy of building an international sales network aligned with the positioning of its brands.
The partnership is aimed at enabling the Group to further strengthen its presence in one of the most important global hubs for yachts over 24 metres.
SMART Yachting has more than 150 qualified employees and offering a range of services from yacht management to new yacht sales and after-sales support.
Performance and innovation
“We’re proud to represent AB Yachts and Maiora in Spain. Both brands stand at the forefront of design, performance and innovation.
“This partnership aligns perfectly with our vision — offering clients something truly distinctive, backed by a complete ownership experience,” said Charlie Veale, CEO of Smart Yachting.
“With our infrastructure and technical capabilities across Spain, we’re well placed to support owners at every stage. We’re excited to bring these exceptional yachts to the Spanish market.”
Strategic area
Giorgio Mattei, deputy chairman of Next Yacht Group, added: “The Balearic Islands and Spain in general represent an extremely strategic area for us.
“In this context, building a sales network that reflects our positioning and values is an absolute priority.
“In SMART Yachting, we have identified a key partner that we believe to be the best in this region in terms of reputation, expertise and service quality.
“The launch of Next Yacht Spain is a fundamental step in this direction and significantly strengthens our presence in such an important market.”
Next Yacht Group incorporates the brands Maiora and AB Yachts and is part of the GB Invest Holding.
Production takes place at facilities in Massa and Viareggio in more than 67,000sqm of total production space.
