National Vehicle has expanded into the marine industry through a partnership with Boats Group.
National Vehicle, a longtime digital brand in recreational sales in the US RV market, has selected Boats Group as its primary online marketplace provider.
Boat listings from National Vehicle will be featured on the marine marketplaces Boat Trader and boats.com.
National Vehicle points out there is a strong demand among lifestyle-driven consumers who often own both RVs and boats and says the partnership will help more individuals sell their boats.
“We’ve built a trusted reputation helping recreational owners sell directly, and we’re excited to bring that same energy to boating,” said Kevin Tadlock, president of National Vehicle.
“When it came time to select where our listings should go, it was an easy choice — Boats Group runs the marketplaces that buyers trust and sellers need to succeed.”
We’re pleased to welcome National Vehicle as a new customer.
Andreas Madsen
Boats Group has a combined audience of millions of monthly shoppers across Boat Trader and boats.com.
Sellers are provided with real-time performance insights, with visibility into listing views, inquiries, and buyer interest, powered by Boats Group’s AI-driven platform technology.
“We’re pleased to welcome National Vehicle as a new customer,” said Andreas Madsen, chief Revenue officer at Boats Group.
“Our focus is simple — helping sellers succeed by delivering quality exposure and connecting them with serious buyers.
“National Vehicle’s decision to work with us underscores the value our marketplaces bring to any business looking to drive results.”
National Vehicle is a private-party marketing service that helps individuals sell their boats and RVs.
Boats Group operates online marketplaces for buying and selling boats, including Boat Trader, YachtWorld, and boats.com.
The company reaches more than 200 million boat shoppers annually.
