The Marine Marketers of America (MMA) and the Marine Retailers Association of the Americas (MRAA) are parterning with a marketing collaboraton.
The cooperation between the industry associations is aimed at using MMA’s role as the industry association for marine marketers to strengthen MRAA’s mission to help marine dealers grow, succeed, and adapt in a rapidly evolving marketplace.
Meanwhile, MRAA brings dealer relationships, advocacy and market insight, as well as educational infrastructure and resources to the agreement.
The marketing collaboration will officially launch at Dealer Week 2025, a marine industry education and networking event taking place from 7–10 December in Tampa, Florida.
This strategic agreement brings together two organisations with a shared vision.
Alisdair Martin
As part of the agreement, MMA will host a Marketing Connection Corner at Dealer Week, offering a forum where members, experts, and dealers can exchange actionable marketing insights, trends, and make new connections.
MMA will also launch a new Dealer Marketing Neptune Award category, exclusive to dealers, that will recognise outstanding marketing practices.
The winner will be honoured at the 2026 Discover Boating Miami International Boat Show (DBMIBS).
“This strategic agreement brings together two organisations with a shared vision,” explained Alisdair Martin, president of Marine Marketers of America.
Engaging customers and future boaters
“By pooling our strengths — MMA’s marketing expertise and MRAA’s dealer relationships and educational platform — this alliance will enable both organisations to deepen member value, broaden reach, and support a more digitally savvy, growth-oriented retail network for boating.”
Matt Gruhn, president at MRAA, added: “This marketing initiative and alignment with the MMA benefits marine retailers in an era where engaging customers and future boaters is vitally important for the future of their business and the recreational boating industry as a whole.
“Creating a unified approach with the MMA not only allows us to deliver more marketing resources to our members, but also highlight those dealerships at the forefront of marketing.”
