UK-based digital marketing agency IDHL has acquired marine sector agency, The MTM Agency.
IDHL was founded 25 years’s ago, initially to focus on search engine optimisation powered by proprietary technology.
The company has since expanded both organically and through acquisitions across the digital landscape.
The acquisition of The MTM Agency is intended to accelerate IDHL’s ability to deliver advice across the communications landscape inweb, ecommerce and data intelligence.
The addition brings complementary capabilities in creative, strategy and insight, as well as influencer marketing and PR.
Organic growth
“IDHL has evolved by responding to client demand – scaling with new services and solutions to meet their changing needs,” said Ben Wood, IDHL CEO.
“This continues to be delivered through organic growth and strategic acquisitions to strengthen our integrated offering.
“The acquisition of The MTM Agency brings our expert teams and leading capabilities together to create a powerful full-service offer that enables us to deepen our understanding of clients’ businesses and their consumers to deliver even more valuable outcomes.”
The acquisition sees MTM’s 80 staff in Southampton join IDHL, expanding the agency’s UK footprint which includes teams in London, Leeds and Manchester.
“Joining with IDHL represents an exciting new chapter for everyone at The MTM Agency,” said Wes Maynard, MD of The MTM Agency. “The agency was built on a foundation of creativity, collaboration, and purpose, and this next step allows us to continue to build on those values.”
