Freedom Boat Club has opened its 450th location – in Jersey City, New Jersey, US.
The opening of Liberty Landing Marina is a milestone for the franchise company, marking a growth in its location footprint of more than two and half times than when it was acquired by Brunswick Corporation in 2019.
The company now has locations across the US, Canada, Europe, Australia, New Zealand and the United Arab Emirates.
The Liberty Landing location is owned by Freedom franchisees Bev and Tom Rosella.
Enduring appeal
“This milestone is a direct result of disciplined execution, a differentiated model and the enduring appeal of the boating lifestyle,” explained Cecil Cohn, Freedom Boat Club president.
“We’ve scaled with purpose by expanding into high-demand markets, strengthening the member experience and building a global network united by a shared mission to get more people on the water.”
He added: “This trajectory reflects the growing appeal of flexible ways to enjoy life on the water.
“We’re scaling a model that expands access, introduces more people to boating and positions Freedom Boat Club as an important driver of the industry’s long-term growth.”
