Finnish boatbuilder Saxdor Yachts enters the Mexican market through an exclusive partnership with Performance Boats.
Performance Boats will be Saxdor’s first official dealer in Mexico and will bring the brand’s models to customers across the country with the aim of strengthening the brand’s presence in the Americas and establishing Mexico as a key region for further growth.
Performance Boats is a family-owned business and represents a range of brands including Ferretti, Boston Whaler, Fairline, and Pershing.
The business operates from eight locations across the country, including full-service marinas, dry storage facilities, and fuel stations.
“We are very proud and excited to begin this collaboration with Performance Boats, the most prominent dealer in Mexico,” said Erna Rusi, CEO of Saxdor Yachts.
This partnership opens new horizons for Saxdor in one of the most dynamic yachting markets.
Erna Rusi
“Their longstanding reputation for excellence and their expansive reach align perfectly with Saxdor’s mission to deliver quality and performance. This partnership opens new horizons for Saxdor in one of the most dynamic yachting markets.”
Performance Boats has a team fluent in Spanish and English, with services including after-sales care and technical support.
As part of its after-sales support, Saxdor will also open a spare parts storage facility in Florida to reduce response times for essential components for US and Mexican customers.
“We are truly impressed with the strong footprint that Performance Boats has established in the Mexican market, with exceptional facilities and extensive expertise within the team,” Jon Hautamäki, Saxdor Yachts’ sales director, said.
“We look forward to a successful collaboration that will elevate the brand’s reach in the region and deliver top-quality service to our clients.”
