Ferretti Group has appointed Giordano Pellacani as chief commercial officer (CCO) as part of a reorganisation of the Group’s Commercial Division.
These steps aim to support the Company’s growth, consolidate its global presence, and further strengthen its organisational structure.
Giordano takes on the role of COO with immediate effect, reporting directly to the chief executive officer.
He has previously served as chief sales officer for the ‘Custom Business’ segment of Ferretti Group, and has 20 years of experience in the nautical sector, including at other leading industry competitors.
New Commercial Division
He will lead the Group’s strategic commercial development, further strengthening and expanding the sales network.
The new Commercial Division will be structured around two departments:
• The role of sales director for Serial Business, a department centered on enhancing the value of serial product lines, has been taken on by Massimo Jannone. He has more than 20 years of experience in the nautical industry, including six as head of sales for Riva.
The heads of sales for the Riva, Pershing, Itama, Ferretti Yachts brands, and the pre-owned business will report to Massimo.
• The role of sales director for Custom Business, a department focused on managing large custom-made projects, has been taken on by Vittorio Blengini.
Better positioned for future challenges
He has around 20 years of experience in the nautical industry, including Riva, Perini Navi and The Italian Sea Group where he held the role of sales director.
In addition, Marco Viti, former chairman and chief executive officer of the Yachts Division in Sanlorenzo and with 30-years of experience in the nautical sector, will collaborate with the new COO to strengthen the dealer network and develop new models by supporting product marketing and CRM.
With this new organisation, Ferretti Group says it better positioned to face future challenges with greater dynamism, delivering increasingly innovative solutions to its clients and reaffirming its leadership role in the industry.
Compete at the highest level
“We are proud to announce that Giordano Pellacani will take the leadership of the Group’s Commercial Division,” said Alberto Galassi, Group CEO.
“This appointment further reinforces our structure and our ability to compete at the highest level.
“Mr Pellacani, together with the other colleagues who now hold top roles in the commercial area, brings with him a strong background in the nautical sector and a strategic vision that will be key in consolidating our position in the market.
“This decision confirms the Group’s commitment to growth built on solid foundations, with quality, innovation, and passion at the core of everything we do.”
