Moon Ocean Asia Group has been appointed as exclusive distributor for Eastar Yacht across Hong Kong and Southeast Asia.
The companies say the move paves the way for the Chinese yacht builder to gain greater recognition on the global stage and will help to redefine the identity of Chinese-made yachts through wider market outreach.
Moon Ocean Asia Group has more than two decades of experience representing key European and American yacht brands, introducing names such as Italy’s Azimut Yachts and America’s Chris Craft to the Asian market.
As China’s yacht manufacturing capabilities have advanced, the group has shifted its focus towards expanding exports of Chinese-made yachts and says the collaboration with Eastar Yacht represents a milestone in this transformation.
Diverse portfolio
Eastar Yacht offers a diverse portfolio ranging from 46ft leisure yachts to 116ft superyachts certified for ocean voyages.
Notable models include the 56ft catamaran power yacht, the 66ft catamaran that is designed for large-scale business receptions, the 80ft luxury business yacht designed for high-end corporate events and the 116ft superyacht.
Moon Ocean Asia Group will provide comprehensive support for Eastar Yacht including pre-sales, sales, after-sales services, as well as yacht management and leasing through its global network.
Manufacturing expertise
The partnership aims to help the Chinese brand establish a strong presence in Southeast Asia and beyond.
“Industry experts highlight that by combining Eastar’s manufacturing expertise with Moon Ocean’s international distribution channels, this collaboration has the potential to transform the competitive dynamics of the global yacht market,” explained a spokesperson from Moon Ocean Asia.
In a statement, Eastar Yacht added: “Early signs are encouraging, with Eastar Yacht experiencing a steady increase in overseas orders.
“Looking forward, deeper cooperation is expected to enable more Chinese-made yachts—manufactured in Zhuhai — to make a significant impact across Asia and international waters, further enhancing China’s success story in manufacturing exports.”
