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Denison and OneWater Yacht Group merge

Denison Yachting has merged with OneWater Yacht Group to become the world’s larges yachting firm.

The combined company now operates 23 offices across the US and Europe, 180 brokers, and more than 800 active listings.

The combined company will operating with the same leadership but under the Denison Yachting brand.

Through the completed deal, Denison Yachting’s new yacht portfolio has expanded to include Absolute Yachts, HCB, Riviera, Prestige, and Belize Yachts.

In addition, the company has became the largest Sunseeker dealer worldwide.

As a publicly traded company, the group says it will continue to prioritise transparency, innovation, and client trust.

By joining with OneWater Yacht Group, we’re bringing together two of the strongest teams in the industry.

Bob Denison

And it says the merger was designed with clients at its core: to deliver a safer, more seamless, and more enjoyable yacht-buying and selling experience.

“This is an exciting new chapter for Denison Yachting and our clients,” said Bob Denison, president of Denison Yachting.

“By joining with OneWater Yacht Group, we’re bringing together two of the strongest teams in the industry.

“Our clients will benefit from more boats to choose from, the best marketing and technology, and a full-service approach that makes yacht ownership simpler and more enjoyable.”

Unmatched expertise

Bryan Braley, president of OneWater Yacht Group, added: “Our goal has always been to deliver the very best experience for our customers with our greatest strengths being new yacht sales and service.

“By combining Denison’s unmatched expertise in brokerage and charter with their industry leading marketing, we are creating the most comprehensive and customer-focused yachting company in the world.”

Denison Yachting dates back to 1948 and the start of Broward Marine in Fort Lauderdale.

The company provides yachting services worldwide, including superyacht sales, yacht charter, yacht management, crew placement, and new construction.

The announcement follows on from Denison’s appointment as exclusive representaiton of the Majesty Superyacht Collection throughout the US earlier in September.

Majesty Superyachts is a brand of the Gulf Craft Group.

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