Bryton Marine Group has entered into a definitive agreement with BRP to buy the assets of its Alumacraft brand in St. Peter, Minnesota.
The transaction follows BRP’s decision to sell its marine businesses to concentrate on its core powersports activities and not on the heels of an announcement that BRP is selling its Telmar brand to Yamaha Motor Canada.
Bryton Marine Group, is a family-owned company with operations in Washington State and British Columbia.
The organisation consists of a diversified group of marine manufacturers specialising in aluminium boats ranging from 17ft to 150ft.
The organisation’s brands serve commercial, government, recreational sportfishing and adventure boat markets in North America.
“I am proud of the strong foundation we have built over the years for this iconic brand, and happy to have found the right buyer for Alumacraft,” said José Boisjoli, president and CEO of BRP.
“The family-owned Bryton Marine Group has been in business for decades and we believe that their core values and culture will enable Alumacraft employees to unlock the full potential of the business.
I am proud of the strong foundation we have built over the years for this iconic brand.
José Boisjoli
“We sincerely thank the employees for their dedication and wish them the very best in this next journey.”
Bryton Marine Group says it saw an opportunity to complement its existing roster of boat brands.
“We are thrilled to acquire the Alumacraft marine business from BRP. This expansion of our North American boat building brand footprint supports our growth and long term ownership objectives,” said Byron Bolton, CEO of Bryton Marine Group.
“For more than 75 years, Alumacraft has been part of family memories. Its heritage is strong in the marine community and we can’t wait to continue growing the brand worldwide.”
He added: We look forward to welcoming to the Bryton family Alumacraft’s talented employees and loyal dealers. They have been instrumental in building the brand’s reputation for quality and innovation.”
This transaction is expected to close by the end of BRP’s first quarter. During this period, BRP and Bryton Marine Group will work in collaboration to ensure a smooth and successful transition for all parties involved.
Bryton Marine Group’s brands include All American Marine, BRIX Marine, Duckcraft, EagleCraft, KingFisher Boats, and Weldcraft.
